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Illumination in Focus - Blackjack Lighting exhibits a striking OLED table lamp at furniture fair For now, however, the price on LED-based products remains an obstacle. The linked article mentioned two table lamps prices at $3000 and $7500. The Aradess lamp will fall in the middle with a $5900 wholesale price at launch. The good news is that OLED prices will continue to drop.

LEDs Magazine - Packaged LED market resumes moderate growth while the SSL market will enjoy 12% CAGR through 2017 (MAGAZINE) My personal projections for LED lighting sector are much more optimistic. Based on last few thousand of years of evidence usually development in most crucial branches of economy, technology. are much faster than predictions of experts. I truly believe the LED lighting will hit 25 billion by 2017, sine price of chips, components  and labor cost in USA is dropping, so will price of LED products. At some point we will have avalanche of demand. 7W 600 lm is at 2$ and at that price it is very affordable to mass market